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1762 was established by a bunch of foodies in Dubai who wanted to cater to fellow food lovers in the UAE.

It all began in 2005 when we started Appetite with a team of just two people. We quickly grew to a team of over one hundred; one of the best catering companies in the UAE, and before we knew it, we were talking about all the things we would love to do, if only we had our very own deli shop and from there we created ‘1762’, our gourmet deli co. now offering some of the best catering in Dubai. Why 1762 you may ask? Well, quite simply, it’s all to do with the sandwich…

As the story goes, in 1762 during one of his marathon card games, John Montague, the Fourth Earl of Sandwich, called for rare roast beef sandwiched between two slices of bread. Whether this was to avoid getting up for meal, prevent his cards from getting greasy or just a crafty way to hide an ace or two, no one knows for sure. What we do know is, this handy snack went down so well, his peers were soon ordering the same as Sandwich. “1762” the year of the sandwich!